Thorne & Co. Custom Estates
A spec build showing how we'd position a luxury home builder.
- Year
- 2026
- Stack
- Next.jsTypeScriptTailwind CSSVercel
The brief
A luxury home builder's site, built to work out the art direction and page structure a high-end construction brand needs. Thorne & Co. is our own concept brand, which is exactly why the design could be pushed as far as it goes — no committee, no compromises.
The challenge
Luxury construction sells on trust as much as taste. The page has to look expensive without looking generic, then answer the questions that actually decide a six-figure build: how you work, what happens when things change, how pricing is structured, and what the client is on the hook for.
The approach
Warm gold on near-black, large photography, and generous type so the brand reads premium before a word is read. Under the hero, a long-form structure walks through philosophy, portfolio, process, assurance, pricing models, and FAQ — each section resolving one objection — with consultation booking as the single call to action throughout.
What we built
- Luxury art direction: gold on near-black, full-bleed photography
- Long-form structure — philosophy, portfolio, process, assurance, FAQ
- Pricing-model section that explains how a build is quoted
- Single consultation CTA carried through the page
What it demonstrates
- High-end art direction that holds up against established luxury brands
- Long-form landing structure built to answer objections in order
- Conversion design for a considered, high-value purchase