- type
- Studio project
- year
- 2026
- discipline
- Marketing & Brand
- credit
- Anupam Chaudhary & Sanchit Kathpalia
- stack
- Next.jsTypeScriptTailwind CSSVercel
The brief
A luxury home builder's site, built to work out the art direction and page structure a high-end construction brand needs. Thorne & Co. is our own concept brand, so we could take the design as far as we wanted.
The challenge
Luxury construction sells on trust as much as taste. The page has to look expensive without looking generic, and then answer the questions that decide a six-figure build: how you work, what happens when plans change, how pricing works and what the client is responsible for.
The approach
Warm gold on near-black, large photography and generous type, so the brand looks premium at first glance. Under the hero, a long page works through philosophy, portfolio, process, assurance, pricing models and FAQ. Each section answers one objection, and booking a consultation is the only call to action.
What we built
- Luxury art direction: gold on near-black, full-bleed photography
- Long-form structure: philosophy, portfolio, process, assurance, FAQ
- Pricing-model section that explains how a build is quoted
- Single consultation CTA carried through the page
What it demonstrates
- High-end art direction that holds up against established luxury brands
- Long-form landing structure built to answer objections in order
- Conversion design for a considered, high-value purchase